My Profile
My Profile
*Senior Lecturer in Marketing,
Researcher in Marketing and Innovation,
Programme Leader, MSc Marketing with Luxury Brands (2018 - 2022),
Lincoln International Business School, University of Lincoln
*Fellow, the Higher Education Academy
My work involves supervising dissertations and projects in Marketing, New Products/or Services, the Healthcare Management and Marketing, teaching modules in Marketing and Innovation, and conducting research in my interest areas.
Prior to the lecturer post, I carried out consultancy work in Business Management and Marketing for the biotech firms in Aberdeen and taught at Aberdeen Business School, the Robert Gordon University where I obtained PhD scholarship and was awarded PhD in Business Administration. I had an MSc in International Marketing Management at Leeds University Business School, University of Leeds (which included a dissertation based on a research project in Relationship Marketing and Sponsorship, working with TBWA - Advertising Agency, London. The project was in connection to the launch of 3 Mobile, UK), and I held an MBA at Dundee Business School, Abertay University.
Linking theory to practice and vice versa, I've worked on the research projects including practice-based as well as academic research and practised relationship marketing, entrepreneurship and innovation in technology-based healthcare organisations, including both SMEs and large companies with managerial roles in general management and inter-organisational collaboration regarding product/service development in one of the joint ventures of Sinopharm Group Co. Ltd. (Sinopharm has been listed in Fortune Global 500 companies by Financial Times), joint venture of Sumitomo Pharmaceuticals Co. Ltd. and PingAn Life Insurance Company Ltd. (PingAn Insurance Group Co. Ltd. has been listed in Fortune Global 500 companies by Financial Times).
*Organised and presented at International News and Press Conferences for new medical products release while working in Sumitomo Pharmaceutical Co. Ltd.
I'm interested in supervising PhD students in the following areas:
*Innovation management
*Industrial marketing
*Entrepreneurship
*Collaborative relationships
*Virtual networks
AWARD
- Teaching Innovation Funding Award, 2020.
- Individual Merit Award, University of Lincoln, 2018.
- PhD Studentship, 'Entrepreneurial Networking in Enhancing Entrepreneurship and Innovation', Aberdeen Business School, Robert Gordon University, £32, 250, 2003.
Read more
- Teaching Innovation Funding Award, 2020.
- Individual Merit Award, University of Lincoln, 2018.
- PhD Studentship, 'Entrepreneurial Networking in Enhancing Entrepreneurship and Innovation', Aberdeen Business School, Robert Gordon University, £32, 250, 2003.
PURSUIT
- Ongoing learning into the areas of my interests and of new knowledge in computing;
- Exchanging and sharing knowledge and skills with people and acknowledging their efforts and work;
- Contributing to the value creation of society
Contact Me
Email:
jhardwick@lincoln.ac.uk, or jhardwick2014@aol.co.uk
Car Park
For parking at the University of Lincoln, Brayford Pool, Lincoln, UK, the closest is a multi-storey parking. There is also an outdoor car park opposite the multi-storey.